Does your business require mobile app investment?

The company contemplating investment in mobile app should analyse if it just needs a website or an app for expanding. App provides a direct interface to connect with the buyer and get their views, reviews and requirements. In case, the business is unable to offer real time service, or does not have a means to converse directly with the customer, a mobile app can be used.  Today is the world of mobile apps where every moment buyers’ are searching for new videos, catching up with social networking sites, ordering products or services online, giving reviews / views/ comments, and even holding meetings through mobiles. The trend shifted from desktops to mobiles and websites are integrating features to suit the need of mobile users.

Steps to get the best mobile app for a company

The company investing in mobiles should examine the advantages, capabilities and features of the app, and find out how it will provide competitive advantage over a long time.

The application should be a problem solver, offering easy integration and compatibility with the existing systems.

To select an app, one needs to get a comparative analysis of various options available in the markets.

It should be able to enhance online presence of the business.  The main aim should be to analyse, if the investment will get better ROI.  

Advantages

Companies need to invest in mobile app as it provides a method to be more visible. The ‘Contact Us’ section, or the chat option or SEO optimized content can help in increasing visibility online. The features improve accessibility, and make the business available to the clients / customers, and its impact can be investigated through data reports.

It helps to generate customer loyalty and build relationships. People who get such app installed on the mobiles, order for products and items through apps.

One can send engaging videos to tell about the businesses through it. Apps helps to provide latest information related to business products, new offers, latest discounts and get immediate response of the customer. One can get first hand information through mobiles. Companies can send sales and promotional messages to use the communication channel in a better way. It offers a reliable method to get surveys or for running polls.

It improves brand recognition and gives competitive advantage by increasing the audience base and sales.  Such apps can work for companies to promote mobile payments and give service at doorstep.

Security issues

The company investing on app should consider the security features. Most android based systems or apps are based on inefficient security systems, as the executables are vulnerable to online threats.

About 30 per cent of the iOS are based on insecure HTTP (instead of HTTPS). Most of these applications have lax securities (as per WhiteHat Security). These mobile apps, almost 85 per cent, are violating any of the OWASPs.

The survey by WhiteHat on 15,000 applications find these are based on insecure standards where the risk of data leakage increases through log files, client side inputs, weak server controls etc.

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